Getting Your Klout Out
It’s like high school all over again. Only this time, popularity pays. A doting Twitter following now comes with perks, thanks to Klout, a website that analyzes and rates the influence of tweeters....
View ArticleKlout Wants to Turn Social Media Influence Into Revenue
Joe Fernandez, the CEO of social influence startup Klout, said the company is ready to get serious about making money and pursuing advertisers. One sign of that seriousness: Klout just hired its first...
View ArticleManaging the 'Sharepocalypse'
Call it information overload, drinking from a firehose or “sharepocalypse.” Social media feeds are only increasing in speed, and as the content piles up, users tend to tune out. Bottlenose, a Los...
View ArticleA Million Little Klouts
Social media-loving ninjas, gurus, and wizards may once have touted their Klout. But if the recent spate of criticisms over the company’s privacy, transparency, and methodology is any indication,...
View ArticleAirline Lost Your Luggage? Tell It to Twitter
For disgruntled airline passengers, Twitter is the new squeaky wheel. Unhappy about WiFi failing on your flight? Tweet about it and you may get an apology and even some extra mileage points, and it...
View ArticleKlout Looking for Clout With Brands
Get ready for another social button to populate pages across the web. Klout—a startup that rates users’ online influence somehow based on their Facebook, Twitter, Foursquare, Google+, LinkedIn...
View ArticleSalesforce Radian6 Launches Insights to Make Sense of Social Data
Like a guy looking at a double rainbow, marketers have been staring at their brands’ social data and asking themselves, “What does this mean?!” The job of CRM giant Salesforce’s social analytics arm...
View ArticleKlout Moments Improves Perks for Brands
Thanks to social influence analyzer Klout's big update on Tuesday, President Barack Obama can now claim more sway than Justin Bieber. While this wasn’t Klout's primary goal, it highlights how the...
View ArticleKred Story Tracks Social Influence
Users are more than just a number. That’s been the knock against social influence analyzers like Klout and Kred, which assign users an influencer score based on their social media profiles. But both...
View ArticleKlout Perks Up Online, Offline Worlds
Klout used to be cute. It was a way to claim status by having your social influence measured. Influencers liked being deemed influential and having others aware of their influence. Then Klout changed...
View ArticleSalesforce Grows Its Analytics Ecosystem
Over the summer Salesforce launched Radian6 Insights to help brands digest all the social signals available to them. But with Radian6 being combined with Buddy Media to form the Salesforce Marketing...
View ArticleKlout for Business Is Only First Step to a Serious Marketing Platform
Social marketing can be wasteful. Depending on how often someone checks their Facebook News Feed or Twitter stream, they might rarely see a brand’s message unless it was paid to be put front and...
View ArticleGeneral Motors and Orange Partner With Klout
General Motors Canada and Orange, the French telecom giant, have partnered with Klout as the brands look to increase social media chatter around their respective products.GM has signed a one-year...
View ArticleKlout Perks Crosses 1 Million Claims, More Than 400 Campaigns
Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one...
View ArticleWhat McDonald's Is Doing on Snapchat [Infographic]
The Snapchat marketing train just keeps picking up steam.Agencies and brands have been jumping aboard since late summer 2013, and this week, McDonald's took a seat next to Taco Bell in the dining car....
View ArticleLithium Calls Klout Acquisition a 'Relaunch'
Lithium Technologies paid $200 million for Klout, the social media scorekeeper, in a deal made official today. Lithium CEO Rob Tarkoff said the addition of Klout signifies a relaunch for his...
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